(PRWEB) September 07, 2011
The Riverside Companionship has bought Centiv Services, LLC, a Chicago-based marketing services companionship.
Centiv offers a wide-ranging marketing mechanization platform that provides tools to renovate customized, local marketing campaigns that can be designed, bent and fulfilled with fleeting turnaround era. Centivs sophisticated solution combines front-end marketing resource management software with digital photograph production capabilities to provide an integrated service donation that takes campaigns from conception owing to execution and fulfillment. The companionship helps clients maintain brand homogeny while tailoring campaigns for local audiences and solving complicated marketing challenges. Centivs end-to-end solution drives consequences and ensures its clients receive a high return on their marketing investment. The companys effectiveness has been embraced by a number of Chance 500 clients, and Centiv has earned a leadership spot in the alcohol and beverage industries.
Centivs solution allows distributed marketers to customize local publicity content across a diversity of mediums to include in-store point-of-buy publicity and promotional materials, photograph ads, sales guarantee, coupons, and direct mail. Centiv also has a broad suite of cross media campaign management capabilities such as mobile publicity, e-mail, shared media, and the incorporation of QR codes and PURLs allowing patrons to directly access customized micro-sites.
In an increasingly muddled and competitive marketing landscape, Centiv sets itself apart with its speed, extensive capabilities, and unique value proposition, said Riverside Administration Partner Loren Schlachet. Centiv is a one-stop shop that can point and carry out completely integrated and contained marketing campaigns for companies of all sizes. And they do it very cost-successfully.
In addendum to its center of operations, Centiv has production facilities in Chicago and Clifton, New Sweater. The companionship also supports 60 satellite offices, and has more than 300 employees. Centiv was founded in 2001.
Local marketing is becoming more and more prominent, said Riverside Principal Alan Peyrat. And Centiv is on the cutting edge of that movement. Because Centivs equipment and production capabilities are integrated, customers can easily and accurately carry out contained marketing for nearly any type of campaign. Its innovation and first-mover advantage should subsidy us as we look to expand its client base and capabilities.
The Centiv transaction is the 14th software industry acquisition in Riversides history. Though Riverside is a generalist investor, it has developed expertise in select industries after considerable encounter. Along with software, these include healthcare, education & training and franchising. Centiv is Riversides 17th acquisition of 2011.
Effective with Schlachet and Peyrat on the transaction for Riverside were Marques Martin, Associate; Brad Resnick, Associate; Tim Thacher, Analyst and MaryAnne McLaren, RMCF Finance Director. Associate Director Amy Margolis of the comprehensive Commencing team sourced this investment.
Jones Day advised Riverside on the deal, while Deerpath Capital Management provided financing. TM Capital Corp. and Reinhart Boerner Van Deuren s.c. represented Centiv.
The Riverside Companionship (http://www.riversidecompany.com or http://www.riversideeurope.com)
The Riverside Companionship is a comprehensive private justice firm all ears on acquiring growing enterprises valued at up to $ 200 million (200 million in Europe). The firm partners with passionate management teams and enhances its funds owing to acquisitions and organic growth. Since its founding in 1988, Riverside has invested in more than 260 transactions with a total enterprise value of more than $ 5.8 billion/4.7 billion. The firms choice in North America, Europe and the Asia-Appeasing province includes more than 75 companies with roughly 13,000 employees. Riverside completes acquisitions smoothly thanks to $ 3.2 billion/2.4 billion in assets under management, more than 200 professionals in 19 offices, and longstanding relationships with partner lenders.
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