San Antonio, TX (PRWEB) July 22, 2011
Hotel Valencia Riverwalk is the first independent hotel in San Antonio to use branded QR codes. Jason Ellis, Head of the e.f. assemble bent the one-of-a-kind QR codes and his research has publicized that branded QR codes are clicked 25-30% more than traditional black and white codes. Brand recognition is vital to a companys success and Hotel Valencia Riverwalk is hoping that their existing brand recognition will grow from their efforts with branded QR codes.
When scanned with a smart phone these unique QR codes will take patrons to bonus information that is targeted and specific. Whether that is a special weekend rate, information on Citrus, their world class restaurant, or any additional aspect Hotel Valencia desires to advertise.
Our customers are tech savvy and brand loyal and these QR codes will help us to get to out to current and the makings customers in an fascinating and effectual way, said Hotel Valencias Marketing Manager Amy Drain. These codes will allocate us to track which advertisements are successful and will help us use our marketing dollars wisely in a down economy.
QR codes started in Japan and were initially used for tracking parts in vehicle manufacturing. They found their way to the U.S years later as a marketing tool. With smart phones becoming increasingly well loved we have only seen the beginning of QR code uses in the U.S.
About Valencia Assemble:
Valencia Assemble, a Houston-based companionship, developed and manages Hotel Sorella CITYCENTRE in Houston, Texas, Hotel Valencia Santana Row in San Jose, California, and Hotel Valencia Riverwalk in San Antonio, Texas. Set in the cultural sensitivity of each city, each property provides guests with a contemporary four-star encounter featuring hip, yet classic designs, intimate meeting facilities, and unparalleled personal service. Known for exceptional service and style, Valencia Assemble properties have expected international recognition by magazines such as Cond